Monday, July 11, 2011

Istikana TV signs one of the MENA’s largest content libraries

Istikana, the MENA’s first premium online video streaming service, has signed a large content deal with Al Anoud for Art Production and Distribution.

In addition to the hundreds of premium Arabic TV titles in Al Anoud’s catalogue, Al Anoud owns the rights of one of the largest libraries of the region, that of liquidated Jordan Production Company.

Their library contains some of the region’s most popular 80s Arabic shows. TV shows such as Syrian comedy show “Maraya”, Egyptian comedy series “Zankalouni”, Jordanian “Kaifa Wa Akhawatiha”, Pan Arab entertainment show Studio 84, 85, 86 and 87, and many more.

Under this agreement, full episodes of Al Anoud’s and Jordan Production Company’s extensive library of thousands of hours of various genres will start appearing on Istikana in July 2011. 

Mr Akram Al Momani, General Manager of Al Anoud, announced that “this is a strategic partnership we have with Istikana. It will allow many to enjoy the best TV productions, especially those of the 80s – the Golden era of Arabic productions. It also represents an opportunity for us to introduce a new strategic distribution and monetization channel for our content library online.”

Tareq Abu-Lughod, Istikana co-founder commented that “We are very excited about this partnership. Much of Al Anoud and Jordan Production Company titles have never been seen since their TV airing in the 80s, and represent a significant piece of our region’s history and culture. We are very proud to be able to preserve and provide these shows for a new generation of online viewers.”

Merely a few months after Istikana’s launch in 2011, Istikana has signed over 15 content partnership agreements and now offers an impressive line-up of legal premium Arabic TV content, much of it made available for the first time online.


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